Central America

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Central America

Promoting Group

Sistema B is being formalized in six countries of Central America: Costa Rica, Nicaragua, Honduras, Guatemala, Panama and El Salvador.

This section will always suffer changes during this process.

Roxana Víquez

Corporate social responsibility regional manager at Rede Financeira BAC| Credomatic. Has over 15 years of experience in corporate social responsibility and is part of the group that founded the Association for Corporate Development (AED), an entity that is a member of Fórum Empresa. Specializes in social development and the overcoming of poverty. She has held important government positions in her country in this area and provided consultancy for various United Nations agencies, multilateral banks and NGOs in 17 countries of Latin America and the Caribbean. Has a master’s degree in Business Administration with a major in Management from Universidad Interamericana (CR) and a specialization in Financial Engineering from Instituto Tecnológico de Monterrey, Mexico.

Miguel Marti

Has over 25 years of experience in communication, sustainability and corporate-related areas. Was a correspondent for such international press agencies as Inter Press Service, Radio France and Radio Netherlands. Was Grupo Nueva communication vice-president and represented it in the World Business Council for Sustainable Development. Was the communications director for Latin America at Greenpeace, with which he participated in Cumbre de la Tierra in Rio de Janeiro in 1992. Is currently the founder and member of the board of directors of the Council for the Promotion of Competitiveness.

Ernesto Moreno

Has been an impact entrepreneur since 2007 in several companies in Central America, the United States and the Caribbean. Is currently the founder and CEO of Yuxta Energy (a Certified B Corp), a company that designs energy projects in the region with solutions that manage to decarbonize the economies, with a focus on energy efficiency, generation distributed with renewable energy sources and electric transportation.

José Miguel Alfaro

Lawyer and founder of s.e.e.d., a law firm (a Certified B Corp) specializing in impact investment, particularly support to start-ups, SMEs, social enterprises, NGOs and investors. Uses his legal practice to create new businesses and expand s.e.e.d to new jurisdictions. Has an MBA from University of Oxford, where he was awarded the Skol scholarship and is also part of Global Shaper, a community of young leaders of the World Economic Forum.

Lourdes Gómez

Has over 20 years of experience in marketing and communication. Founding partner of the Tactik Global Marketing Services, a regional company that creates strategies to obtain the best results considering both the business and the impact on society. Strongly believes that she needs to make a positive change in humanity through inclusive CSR and sustainability initiatives. Loves to work so that she can contribute to the change in society.

Luis Mastroeni

Has a bachelor’s degree in journalism with a major in Marketing Communication and an MBA in Marketing. Studied Corporate Social Responsibility (CSR) Management at Pontificia Universidad Católica de Valparaiso, Chile, and the Costa Rica Chamber of Industries (CICR). Has already worked as a journalist and as a PR and advertising executive.

Mariela Gómez

Environmental engineer and passionate about projects that have a positive social and environmental impact on society. Currently project manager at Yuxta Energy, a B Corp that develops energy projects in the region. Member of PMI Costa Rica’s board of directors, an international non-profit organization that promotes the use of project direction to get good results in the business development.

The Executive Team

Laura Gutiérrez

Executive Director of Sistema B Central America. An entrepreneur for over 25 years, 10 of which as an impact entrepreneur. Studied mechanical engineering but loves to learn about human relations. Believes that diversity is the mechanism to explore our differences so that we can have a more inclusive society.

Strategic Partners

We understand the redefinition of success in the economy and in society as a collective effort, as a shared dream. Therefore, we would like to thank all organizations, companies and people who are our strategic partners.

Our special thanks to:

B Communities

To achieve a systemic change in the economy, it is necessary to generate connections among the main players. Sistema B acknowledges these strategic references as protagonists in the Communities: meetings for reflection, dialogue, value acquisition and building of collective agendas (that go far beyond the personal ones) comprising people who share the same passion.

This section will always be modified, since there’s a variation in the objectives of each community, meetings periodicity and local realities of each country.