Who we are?

Sistema B

In Latin America and the rest of the world, we and thousands of people see ourselves as part of a movement in which a meeting takes place when we realize that we share the same quest: a new economic ‘genetics’ that turns values and ethics into inspiration for collective solutions without neglecting individual needs.

This movement is not guided by any ideology or person in particular. It is motivated by thousands of people who want to work for a better world and not just for a paycheck.

Our proposal is not limited to the work of executive teams: it also leads to an economy that includes all of us and that can create integral value for the world and the Earth, promoting forms of economic organization that can be measured based on the well-being of people, societies and the planet at the same time and with short and long-term considerations.

Mission y Vision


Create a favourable ecosystem to strengthen companies that use the power of the market to solve social and environmental problems: B Corps.


An economy where success is measured by the well-being of people, societies and nature. “Redefining the meaning of success in the economy”.

Our culture:


Build with one another.

Work openly.

Accept opinions.

Create partnerships.

Build trust relationships.

Mutual responsibilities.

Share responsibilities.

Not to centralize; to be able to delegate.



Personal dedication.

Positive energy.

Be a guardian of the purpose.

Personal alignment with the purpose.

Mutual inspiration.







Respect. Humility.

Both as individuals and as part of the Sistema B team, we should open the field of vision of the movement (by getting out of our closest circle).


Individual, society and nature.



Operate in networks.

Work in a systemic manner.

Measure the consequences of actions.






Good vibes.

Care for oneself and for others.


Respect everyone’s rhythm.

Act interdependently.




Question actions and their consequences.

Be leading-edge.

Think about the essence of actions.

Be simple (less is more).

Be transformational: question the status quo.

The millennial generation.

Directory and International Executive Team

Pedro Tarak (Argentina)

Co-founder and current president of Sistema B International. Member of B Team’s Advisory Council. Has been B Corps Movement’s Global Ambassador since October 2014, an honor granted by B Lab in the United States. Has a Law degree from Universidad Nacional de Buenos Aires and a LLM degree in Politics and Environmental and International and Comparative Law and from Indiana University. Was a legal advisor to the Vice-presidency of Argentina in the country’s first democratic period. Has promoted environmental regimes and citizen participation mechanisms in nine countries in Latin America with the support of UNDP, OAS and the World Bank. Pedro is the first representative of AVINA in Latin America.

Celia Cruz (Brasil)

Before joining the Institute of Corporate Citizenship (ICE) in 2012, she was director of Ashoka Canada from 2009 to 2011, executive director of Ashoka Global Fellowship for a year and a half and director of Ashoka Brazil and Paraguay during five years. Worked at the Institute for the Development of Social Investment (IDIS), where for two years she coordinated Programa Doar, a community development program whose goal is to implement community foundations in Brazilian cities.

Yolanda Kakabadze (Ecuador)

International chair of WWF and member of B Team. In 1979 she was appointed executive director of Fundación Natura in Quito. Between 1990 and 1992 she coordinated the participation of civil society organizations in the United Nations Conference for the Environment and Development and in 1993 she created Fundación Futuro Latinoamericano, which she chaired until 2006. A highlight was her performance as Ecuador’s Minister of the Environment (August 1998 to January 2000). Chaired the World Conservation Union (IUCN), was one of the directors of World Resources Institute (WRI) and co-chaired the Environmental Sustainability Working Group of the United Nations Millennium Project. In 1991 she received the UNEP Global 500 Award.

Jorge Cailleaux (Perú)

Has a Law degree from Pontificia Universidad Católica del Perú (PUCP), founded Sociedad Peruana de Derecho Ambiental (SPDA) in 1986 and currently chairs it. In the corporate arena he works as a director at Grupo Drokasa S.A. and Agrokasa Holdings S.A. and its subsidiaries Sociedad Agricultural Drokasa S.A. and Drokasa Perú S.A. He is also the director of Certificaciones del Perú S.A. and Certimin S.A., among other Peruvian companies.

Ángela Maria Camacho (Colombia)

Has a bachelor’s degree in Environmental Law and a master’s in Business Administration with a major in Entrepreneurship. Expert in nature rights, political strategy, corporate sustainability, and conflict management.

Pedro Villares (Brazil)

Has a bachelor’s degree in Engineering from Universidade de São Paulo and an MBA from MIT (Massachusetts Institute of Technology).
He is the CEO of Maraé, Guilherme Leal’s Family Office, a social entrepreneur and co-founder of Natura, a cosmetics company that represents one of the most significant B Corps in the world. Maraé is a diversified holding guided by impact and with investments in several B Corps and strong operations in the third sector.

International Team

Juan Pablo Larenas

Co-founder and executive director of Sistema B International. Mane’s partner and Martín’s and Violeta’s dad. Runs marathons out of necessity. Commercial engineer from Universidade do Chile and master in Development Management from the London School of Economics, United Kingdom. Co-founder and one of the directors of Late! (www.late.cl), a B Corp that donates 100% of its profits to social causes. Director of the Association of Chilean Entrepreneurs (ASECH), a union association with more than 20,000 entrepreneur partners, and director of TECHO. Fellow of Ashoka, the main network of social entrepreneurs in the world. Professor at Universidad Adolfo Ibáñez and Universidad Alberto Hurtado.

Gonzalo Muñoz

Member of B Lab (USA)’s board of directors. Co-founder of Sistema B and CEO of TriCiclos, first certified B Corp in South America. After working in traditional agroindustrial companies for a few years, he left the corporate world to co-create Tricycles. National award for environmental innovation (AVONNI) in 2011. Chile's environmental celebrity (MMA) in 2012. Chile’s social entrepreneur (Fundación Schwab) in 2013. World Economic Forum’s social entrepreneur of the year in 2015. Responsible global leader (BMW Foundation) in 2016. Ashoka Fellow since 2011. Endeavor entrepreneur since 2014. Co-founder and Chairman of the Board of Viña Polkura. Co-founder of ASOGES (Association of Chilean social companies) and MOVI (Movement of Chilean independent winegrowers).

Pablo Bascur

Coordinator of the FOMIN project. Has a degree in Industrial Civil Engineering from Universidad de la Frontera, a master’s degree in Sustainability Management from Universidad del Desarrollo, former sustainability manager at Deloitte, assists Universidad Tecnológica Metropolitana (UTEM) in its accreditation process before CNA, and has more than 10 years of experience advising companies from various industries in sustainability/corporate social responsibility (CSR).

Claudia Francisca Moltedo Sciaccaluga

Operations Analyst at Sistema B international. Has a degree in Commercial Engineering from Universidad Adolfo Ibáñez (2015) with a major in Sustainable Businesses. Provides support to Sistema B international in the areas of finance and management control.

Eleni Papadopoulou

Director of development in charge of generating more and better B Corps in Chile and in the region. Has a bachelor’s degree in Economics and a master's degree in Environmental Management from University of Nottingham (United Kingdom). Experienced in leading innovation projects in the forest industry and developing new triple-impact business opportunities.

Sebastián Troncoso

Certification and standards analyst. His purpose is to support those companies interested in obtaining the B Corp certification regionally so that they can continue to increase their positive social and/or environmental impact. Has a degree in Environmental Industrial Civil Engineering from Pontificia Universidad Católica do Chile. Soccer lover.

Manuel Conejeros

Impact analyst at Sistema B International, in charge of analyzing and providing information on B Corps regionally and on the impact they are causing on the countries where they have operations. Has a bachelor’s degree in Industrial Civil Engineering from Universidad Católica de Valparaíso. Passionate about bicycles and mountain landscape.

Ignacia Herrera

Designer at Sistema B International. Has a bachelor's degree in Integral Design from Universidad Católica de Chile (2012). Participated in the design of several projects associated with Sistema B, such as “Company Builder 2015” and “101 Soluciones”.

Magdalena Ibarbia

In charge of the regional communications of Sistema B International. Has a bachelor's degree in Social Communication from Universidad Nacional de Cuyo. Was born in Argentina but is a citizen of Santiago de Chile. Author of the thesis “Why can companies change the world? Communication plan to publicize B Corps in Mendoza”. Interested in giving good news to the world.

Ricardo Diaz

In charge of the accounting at Sistema B Chile and region, especially with respect to the preparation of balance sheets, income statements and financial reports that have to be submitted to donors and/or project leaders. Accountant and auditor at Instituto Profissional IPP Chile. Married and father of Damián and Isidora. Soccer lover.

Soledad Carrasco

Responsible for the regional Administration and Finance of Sistema B Chile, where the foundation’s revenues and expenses are controlled. Helps prepare balance sheets and income statements. Accountant and mother of Damián and Isidora.

Leaders Strategic Initiatives

María Emilia Correa

Co-founder of Sistema B and director of Academia B. An agent of change and a committed entrepreneur, she specializes in sustainability and companies. Member of several boards of directors, advises companies on triple-impact businesses. Guest professor at Universidad de los Andes, Colombia and lecturer in several international events. Was sustainability vice-president at Grupo Nueva and sustainability director at Natura Cosméticos in Brazil.

Tomás de Lara

Leader of Rio+B initiative. Co-founder of Goma, an association and collaboration space for social entrepreneurs, teaches social innovation in courses in several countries, net weaver of social business, counselor to Coca Cola Brazil Institute Brazil and co-founder of Global Shapers’ hubs in Porto Alegre and Rio de Janeiro. Co-manager at Sistema B Brazil, Rio+B and Colaboramérica.

Sebastian Rodriguez

Market access leader at Sistema B International. Commercial engineer with a master’s degree in Marketing from Universidad Adolfo Ibáñez. Was part of the team of Un Techo Para Chile for reconstruction after the earthquake on February 27, 2010. After that he restructured Capital Semilla Nacional de Sercotec, Ministry of Economy. Was the head of CONTACTChile, a ProChile program that makes innovative ventures international and in charge of the organization’s investment area. Professor of Entrepreneurship and Leadership at Universidad del Desarrollo.

Camila Matos

Coordinator of the Measure What Matters program. Has a bachelor’s degree in International Relations from Universidade Estadual Paulista and another in Environmental Management from Senac. Started her career at Aspen Institute within Aspen Network of Development Entrepreneurs Brazil Chapter, where she helped develop events and projects for the impact Investment sector and promote local social entrepreneurship. Also worked with ESG risks and opportunities focused on impact investment and participated in the development of an online platform.

Monthly Audiovisual Reports


Reports and History:


Sistema B 2012 Report

Check the details here


Historical Report 2011-2015 

Check the details here

Relatório 2016

Check the details here

Sistema B’s Transparency

Sistema B is a non-profit foundation whose results and operations are of public interest. That’s why we want to be responsible and transparent when we submit the accounting to our stakeholders to report on our results, resources management and personnel and governance policies.

Here you can see the information about the organization’s management and impact in Latin America: