Our Team

Movimiento B

Nuestras Redes

Our Team

Sistema B – Board of Directors

caras directorio2
Claudia Martínez – ColombiaDISEÑO SISTEMA B-08




Executive Director of E3-Ecología, Economía y Ética, with 25 years of experience in environmental management. Ex-vice president of social and environmental development and director of the Office for Sustainable Development of the CAF, Vice Minister of Environment of Colombia, Environmental Officer for the Bureau of Latin America in the United Nations Development Program (UNDP,) New York. She holds a Master’s degree in Environmental Studies and in Development Economics from Yale University. She is a board member of CIFOR (Centro Internacional Forestal), Tropenbos Internacional, CATIE (Centro Agronómico Tropical de Investigación y Enseñanza,) and the Environmental Leadership Council at Yale. She is a professor of the MBA and Master’s degree in Environmental Management at Universidad de los Andes, Colombia.

caras directorio3
Pedro Tarak – ArgentinaDISEÑO SISTEMA B-06




Co-Founder of Sistema B. He is a Law School graduate from Universidad Nacional de Buenos Aires, and holds a LL.M in Politics and Comparative and International Environmental Law from Indiana University. Former Executive Director of Fundación Ambiente y Recursos Naturales (FARN) Argentina . He has contributed to the local development of mechanisms for public participation and environmental legislation. International consultant to the OAS, UNDP, World Bank, IFC and other national and international agencies on environmental policies and legislation for governments, companies, and OSCs. He was the first representative for AVINA in America. In 2006 he represented Puentes Internacionales. He is a member of the International Directory Guayakí, Co-founder and Strategic Director of Emprendia, Counselor for the Latin American Climate Platform, Counselor for Fundación Futuro Latinoamericano, Board Member of the Fundación Ambiente y Recursos Naturales (FARN), and International Representative of Nuevos Aires.

caras directorio4


Gonzalo Muñoz – ChileDISEÑO SISTEMA B-07


Co-Founder of Sistema B. He is the Director of the Aconcagua Summit and Asociación Gremial de Empresas Sociales; Co-Founder and CEO of TriCiclos, the first certified B Corp in South America, and current winner of the Avonni Innovation Awards; Co-Founder and Board Member of Comon -a food service distribution company that focuses on small restaurants and hotels-; Co-Founder and Board Member of San Pablo, a sustainable fruit exporting company certified with high standards; Co-Founder and Board Member of the Polkura Vineyard, company that produces premium grapes and wines, and former Executive Director of Juan Bas Alimentos (Holding ICB), Chile’s main company in the production of pickles, chili sauce, vinegars, and other canned products. He decided to quit the corporate business to create TriCiclos and became a social entrepreneur.

caras directorio5


Amaro Gómez Pablos – ChileDISEÑO SISTEMA B-07


Journalist, television presenter, and news reporter since 2003 at Televisión Nacional, Chile’s in most-watched newscast (24 Horas.) He has written articles for Diario Reforma, Mexico; Revista Cambio, Colombia; Gatopardo, Colombia; El Comercio, Peru; Revista Caretas, Uruguay; Revista Cosas, Chile; El Mercurio, Chile, among other publications. In 2009 he received the King of Spain’s Television Award in recognition of his work in Guantanamo’s secret CIA prisons; he is the only Chilean television journalist to ever receive this prestigious award. The independent Fucatel honored him for his work after the devastating earthquake in Chile, 2010, and he received Best TV Journalist Award from UAI in 2010.

caras directorio6


César Riffo – ChileDISEÑO SISTEMA B-07


Founder and general manager of CERCO, a construction company and a B Corp in the building sector. While involved in the construction market in Chile as a manager for major projects, he became aware of an existing gap between business practices and sustainability. Notable among his principles of action is the transitional job program for the formerly incarcerated. In April 2011, he received the Tucapel Gonzalez García Award from the Superintendent of Health for being the best Chilean medium-sized company in terms of safety in the workplace. In August 2011, he shared his successful experience at the Encuentro Internacional de Responsabilidad Social Empresarial, and also in Radio Cooperativa.

caras directorio7


Julio Moura – BrasilDISEÑO SISTEMA B-09



A Graduate of the Federal Institute of Technology (ETH) in Mechanical Engineering and holds a Master’s degree from the Sloan School of Management (MIT), Cambridge. He is a Board Member of Natura, Adecoagro S.A., and Cencosud S.A. (companies listed on the New York Stock Exchange), in addition to Brinox Metalúrgica S.A. He is a former Chair of the Board of Directors and CEO of Grupo Nueva; Chairman of the Board of Directors of MASISA S.A.; President and CEO of AMANCO; Executive Vice President and member of the Executive Committee of the elevator company Schindler at Lucerne, Switzerland; Corporate Vice President and President of the LatinAmerican division of SIKA at Baar, Switzerland, and Member of the Board of Directors of Messerli AG, Switzerland.


caras directorio8

Yolanda Kakabadse – Ecuadorecuador



International president of WWF. In 1979 she was appointed Executive Director of the Fundación Natura, Quito. Between 1990 and 1992, she was Coordinator in the UN Conference for Environment and Development, and in 1993 she created the Fundación Futuro Latinoamericano, foundation she chaired until 2006. Her performance as Ecuador’s Minister of Environment (August 1998 – January 2000) was outstanding. She has been President of the International Union for Conservation of Nature, (IUCN); Board Member of the World Resources Institute (WRI), and Co-Director of the Working Group on Environmental Sustainability, a UN’s Millennium Project. In 1991 she received the PNUMA’s Global 500 Award.


Sistema B – Executive Directors 


caras directorio






María Emilia Correa

Co-Founder and choreographer of Sistema B. Former President of the Board of Fundación Casa de la Paz and Vice President of Social and Environmental Responsibility of the Grupo Nueva. Grupo Nueva’s experience has been analyzed in Master’s and Doctoral theses at universities such as Yale, Berkeley, IESE, ESADE, and Harvard. She is a member of the committee that designed the Global Reporting Initiative – GRI and the Sullivan Principles of Corporate Responsibility. For ten years she was a delegate to the World Business Council for Sustainable Development, and she was Director of CECODES and Fundación Natura, Colombia. She is a member of stakeholders’ panels in multinationals such as Alcoa and General Electric. She has published articles in the Harvard Business Review and other prestigious publications, and is often a speaker at numerous international events. She worked at Natura Cosmetics in Brazil, and currently resides in Santiago, Chile. She is a member of various boards, a guest professor of the Master’s program (AGM) at the Faculty of Management, Universidad de los Andes, Colombia.








Virginia Pittaro

Executive Director of Sistema B Argentina. She managed the Institutional Development and Special Projects at Endeavor, an NGO that contributes to the development of emerging economies by selecting and supporting high-impact entrepreneurs; she has also managed programs on corporate social responsibility for entrepreneurs. She worked in the Inclusive Markets Initiative of the United Nations Development Program (UNDP / GIM), New York. She worked as a consulter for Endeavor in a project that sought to enhance their impact in Argentina. She graduated Magna cum Laude in International Relations from Universidad de San Andrés and holds a Master’s degree in Public Policy and International Development from the University of Maryland thanks to a Fulbright scholarship.


caras directorio julia






Julia Maggion

Executive Director of Sistema B Brazil. She is passionate about innovative businesses that generate social change. She worked for 5 years in for Unilever and Havaianas in the Marketing department. In 2007 she co-founded Plura, a company that promotes jobs programs for people with disabilities. She holds a Bachelor’s degree in Business Administration from FEA – USP and an MBA in Management and Social Entrepreneurship from FIA​​.

caras directorio jp



Juan Pablo Larenas

Co-Founder and Regional Executive Director of Sistema B Chile. He holds a degree in Business Administration from Universidad de Chile and an MSc in Development Management (LSE – UK). He is an enthusiastic supporter of New Economies, both in Chile and Latin America; Co-Founder of Late! (www.late.cl), a B Corp that donates 100% of its profits to NGOs; Director of Fundación Ciudadano Responsable (www.ciudadanoresponsable.cl), an organization that promotes the ethical use of consumer power; Director of SmarTrip, a company that promotes responsible tourism, and Director of Fundación Independízate that support entrepreneurs in new ventures. He is a former Director of Un Techo para mi País in 10 different Latin American countries (www.untechoparamipais.org) and a professor at Universidad de Chile, Alberto Hurtado, and Adolfo Ibáñez.