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Board of Directors

Sistema B Paraguay was organized as a non-profit civil association in August 2016. Since then, the following people have been in its board of directors:

Natalia Hiestand

President of Sistema B Paraguay. President of Eneache S.A., a clothing textile company. Member of ENEP (Country Strategy National Team), which carries out the National Development Plan (PND) 2030 for eradication of poverty in Paraguay.

Yan Speranza

Vice-president of Sistema B Paraguay. Has a master’s degree in Business Administration and a graduate studies in Marketing, Social Management and Sustainable Development in the USA, Japan, Brazil and Costa Rica. Social entrepreneur and university professor. Has visited around 60 countries on business and to give lectures on topics related to entrepreneurship, leadership and sustainable development. Member of several business and civil society organizations in Paraguay and internationally a fellow of Eisenhower Fellowship and Global Business Incubator (USA), Personalité de Avenir (France) and received the Australian Leadership Award. Australia’s Honorary Consul in Paraguay.

Liz Cramer

Director at Fundación ITA. Has a master’s degree in Business Administration, a bachelor’s degree and graduate studies in Hotel Management, Touristic Territory Development and Project Management (PMI). Former Minister of the Tourism Secretariat. University professor. Member of the board of directors and consulting committees in several civil society organizations.

Raúl Gauto

Agricultural engineer with a specialization in Forestry, a master’s degree in Science from University of Virginia, USA, and in Forestry Economics and Resource Management. Founder of Fundación Moisés Bertoni. Previously was Fundación Avina’s regional representative and director at Alianza Global por el Agua, which works in four priority countries in East Africa. Currently chairs Empresa Forestal Sylvis S.A.

Hugo Royg

Has a bachelor’s degree in Economics from Universidad Católica Nuestra Señora de la Asunción and a master’s degree in Applied Economics with honors in Macroeconomics and specialized studies in Applied Macroeconomics from Pontificia Universidad Católica de Chile. Consultant and advisor to national and international companies in planning, strategy, operations and strategic management of human resources. Was technical coordinator of the Technical Unit of the Social Cabinet of the Presidency of the Republic, executive minister-secretary of the Technical Secretariat of Planning of the Republic and chairman of the Social Security Institute’s Board of Directors.

Rodrigo Rojas

Director of Positive Synergy, first B Paraguay consultancy that develops high-performance equipment and implements inclusive business strategies. Director of Fundación Natán, organization focused on overcoming poverty extreme Indian in Paraguay.

Sara Centurión Acha

Has a bachelor’s degree in Law from Universidad Católica Nuestra Señora de la Asunción. Executive director at Association of Christian Entrepreneurs (ADEC). Also a member of the board of directors of the Global Compact’s local network and Inter-American Development Bank (IDB)’s advisory board (Consoc).

Fidu González

Entrepreneur, dreamer, triathlete, vegetarian and social volunteer. Went from entertainment and fashion to social enterprises to generate impact with ideas. Has a bachelor’s degree in Economics, a master’s degree in Marketing and Commercial Direction and a specialization in Marketing Events from New York University. Spent 14 years in the entertainment business at EMG establishing companies and brands. Co-founder of Koga Impact Lab and director of PTF, which offers updates and education for entrepreneurs and executives with the latest global business tools. Also a member of the board of directors of the prestigious foundations Teletón, Techo and Good Neighbors, where he actively assists in strategic and operational planning.

Santiago Campos Cervera

Social entrepreneur, passionate about technology and communications. Ecosystem coordinator at Koga Impact Lab, the first B Corp in Paraguay. Previously, in addition to leading various initiatives related to youth and leadership, he worked on the promotion of laws related to Education and Youth (FONACIDE), was a broadcaster at 107.3 FM and 780 AM, communications and citizen participation coordinator in the organization Juventud que se Mueve and coordinated the digital communication and marketing during the Pope’s visit to Paraguay in 2015.

The Executive Team

Bruno Defelippe

Executive director at Sistema B Paraguay. Executive director at Koga Impact Lab, the first certified B Corp in Paraguay. Koga’s purpose is to boost development by promoting projects with a positive impact. Was Techo Paraguay’s general manager from 2008 through 2012, in which period Techo built over 3,500 transitional homes and mobilized over 15,000 volunteers. Fellow of the Stanford University Center on Democracy and Development (2015). Member of Global Shapers (a World Economic Forum initiative). Member of the Advisory Council (Consoc) of the Inter-American Development Bank (IDB).

Cecilia Rojas

Coordinator at Sistema B Paraguay. Has a bachelor’s degree in Law from Universidad Nacional de Asunción (2016). Before that worked in the Center of Information and Resources for Development (CIRD) from 2012 to 2016 supporting various projects related to the promotion of companies, business ventures and empowerment of vulnerable young people.

Strategic Partners

We understand the redefinition of success in the economy and in society as a collective effort, as a shared dream. Therefore, we would like to thank all organizations, companies and people who are our strategic partners.

Our special thanks to:


B Communities

To achieve a systemic change in the economy, it is necessary to generate connections among the main players. Sistema B acknowledges these strategic references as protagonists in the Communities: meetings for reflection, dialogue, value acquisition and building of collective agendas (that go far beyond the personal ones) comprising people who share the same passion.

This section will always be modified, since there’s a variation in the objectives of each community, meetings periodicity and local realities of each country.

B Corp Community

System B arrived in Paraguay in 2016 to redefine the current concept of economic success. We believe in the potential of companies to be agents of change in society. So today we would like to invite you to be part of the community of B Corps in our country so that you can get to know a little more about the business model of these companies and how they are revolutionizing the way of doing business based on their purpose. For further information: